Apple’s Big Week: iPhone 17e, Budget MacBook, and M5 Pro Launches

After months of speculation, Apple’s “Big Week” has finally arrived. From a budget-friendly iPhone to a revamped MacBook and next-gen M5 chips, Cupertino is set to unveil a flurry of updates. Here’s what to expect from this week’s product rollouts.

iPhone 17e: Affordable Upgrades for Everyday Users

Apple’s most affordable iPhone, the iPhone 17e, launched today with a $599 price tag and meaningful upgrades. While retaining the 6.1-inch display and single rear camera, the new model introduces the A19 chip for improved performance and on-device AI processing. Key additions include MagSafe charging and 256 GB of storage, addressing user complaints about its predecessor.

What’s New?

• A19 chip for faster performance
• MagSafe support for wireless charging
• 256 GB base storage

Budget MacBook Revival: Competing with Chromebooks

Apple is resurrecting its 12-inch MacBook concept with a 12.9-inch, low-cost laptop priced between $599 and $799. Targeted at students and budget buyers, this model features the A18 Pro chip (from the iPhone 16 Pro) for smooth web browsing and document editing. However, trade-offs include USB-C ports at 10GB/s speeds and potential omissions like a backlit keyboard and True Tone display.

Key Specifications

• A18 Pro chip
• 12.9-inch display
• Starting price: $599

iPad Air and Base iPad Get Smarter

Apple’s tablet lineup is getting a boost. The iPad Air will upgrade to the M4 chip, while the base iPad gains Apple Intelligence features via an A18/A19 chip and 8GB RAM. Pricing remains unchanged at $349 for the base model and $599 for the 11-inch iPad Air.

MacBook Pro Expands with M5 Pro and M5 Max

High-end MacBook Pro models are set to debut with M5 Pro and M5 Max chips, leveraging 3-nanometer architecture for enhanced performance. The MacBook Air will also receive an M5 chip update, improving efficiency and graphics performance without design changes.

Studio Display and Mac Studio: Possible Extras

Rumors suggest a refreshed Studio Display with a 120Hz ProMotion panel and HDR support. An updated Mac Studio with an Ultra chip configuration could also return, rounding out Apple’s “Big Week” announcements.

Why This Matters

Apple’s strategy this week focuses on affordability and accessibility. By targeting students with budget laptops and expanding AI capabilities across devices, the company aims to strengthen its foothold in education and compete with Chromebooks and Android smartphones.

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FAQs

What’s the focus of Apple’s Big Week?

Apple is launching the iPhone 17e, budget MacBook, and M5 Pro chips to target affordability and performance upgrades.

Will the budget MacBook support Thunderbolt?

No—USB-C ports will run at 10GB/s speeds, and Thunderbolt support is absent.

Does the base iPad now support Apple Intelligence?

Yes, with an A18/A19 chip and 8GB RAM, Apple Intelligence features are now available.

When will Apple’s Big Week announcements begin?

Press releases started Monday, with a “Special Experience” for media on March 4 in New York, Shanghai, and London.

What’s the price range for the new MacBook?

The budget MacBook will cost $599–$799, competing directly with Chromebooks.