How Ford Scales Dealer Analysis with AI

Imagine transforming a fragmented, manual dealer analysis process into a scalable AI-powered workflow. That’s exactly what FordDirect and OneMagnify achieved using Domo’s AI agent. By automating dealer re-engagement, they reduced analysis time by 90% and reignited AdVantage membership for over 10 dealerships.

The Challenge of Manual Dealer Analysis

With over 3,000 Ford and Lincoln dealers in the U.S., FordDirect faced a critical problem: many dealers were leaving its AdVantage program. The manual process to analyze performance gaps before and after program exit was time-consuming and error-prone. Teams had to integrate data across inconsistent formats, account for external factors like seasonality, and create persuasive narratives for sales teams—all while racing against dealer churn.

Why Manual Workflows Failed

• Time-consuming data integration across 97 at-risk dealers
• Complexity of comparing pre- and post-AdVantage performance
• Lack of standardized metrics for dealer re-engagement

Building an AI-Powered Workflow

FordDirect partnered with OneMagnify to design an AI agent using Domo’s platform. The solution combined governed data, flexible logic, and human oversight to generate actionable dealer performance stories.

Key Components of the AI Workflow

1. Data Foundation: Cleaned and standardized dealer performance data
2. AI Governance: Guardrails to prevent hallucinations and ensure accuracy
3. Human-in-the-Loop: Sales teams verified AI-generated narratives

“The agent evolved to rank dealers by performance scenarios, creating narratives that sales teams could use to demonstrate AdVantage’s value,” explained Stephanie Butterbrodt, OneMagnify consultant. By comparing the last three months before and after AdVantage exit, the AI delivered clear, repeatable insights.

Measuring Impact: Real Results from AI

The results speak for themselves:

• 34% increase in leads for one dealership after rejoining AdVantage
• 20% boost in vehicle sales and 18% improvement in sales effectiveness
• 75% reduction in analysis hours and 90% faster turnaround time

“Ten dealers returned to the program after seeing our AI-generated stories,” said Brendan Sullivan, FordDirect director. The workflow isn’t just faster—it’s a decision engine that turns raw data into persuasive narratives.

Why This Matters for Your Business

AI-powered workflows like Ford’s prove that automation isn’t just about speed. When insights arrive as ready-to-use stories, teams can act faster. For dealerships, this means rejoining programs that drive growth. For enterprises, it means scaling insights across thousands of locations.

From AI Hype to Measurable Results

Ford’s success mirrors other AI transformations. At Bissell, teams built five AI workflows in two days using Domo. These real-world examples show how AI moves from theoretical potential to tangible business outcomes.

Ready to explore AI for your workflows? Start by identifying repetitive analysis tasks that could benefit from automated storytelling. The right AI agent might just turn your data into your most persuasive sales tool.