Lightfield: The AI-Native CRM That Works for You

Traditional CRMs are broken. Sales reps hate them. Founders dread the data entry. And yet, customer relationship management remains a $100 billion industry. Enter Lightfield, the AI-native CRM built by the minds behind Tome (25 million users) that’s redefining how sales teams work with customer data. This isn’t just another CRM—it’s a system that updates itself, preps your meetings, and knows your customers cold.

Why Traditional CRMs Fail Sales Teams

For decades, CRMs have been databases that demand manual input. Every call summary you forget to log. Every deal stage you leave stagnant. The result? A system that’s perpetually out of date and useless when it matters most. Salesforce, the $300B giant, built its empire on software most reps despise using. The core problem? Humans are expected to do the work.

The AI-Native Revolution

Lightfield flips this script. Instead of forcing users into predefined fields, it ingests everything: emails, meeting transcripts, Slack messages, and calls. It builds a living model of customer relationships and uses AI to work for you. Summarize conversations, draft follow-ups, update pipelines, and answer natural language questions—all with citations to original interactions.

How Lightfield Redefines CRM Architecture

Most “AI CRMs” are either a ChatGPT wrapper on Salesforce or modern CRMs with AI bolted on. Lightfield is different. Its architecture is built from the ground up for AI-native workflows:

• Schema-less Design: No upfront data modeling. Capture everything immediately and let your data evolve with your business.
• Complete Customer Memory: Store full conversation history and query it with natural language. Ask, “Which customers asked for this feature?” and get answers with citations.
• Agents That Take Action: Draft personalized outreach, update pipeline stages based on conversation signals, and revive stalled deals automatically.

Real-World Impact

One early user revived 40+ stalled opportunities in two hours using Lightfield’s automated workflows. Another founder reported cutting daily CRM work from hours to minutes. For startups transitioning from founder-led sales to scalable go-to-market motions, this is a game-changer.

Who Benefits Most from Lightfield?

Lightfield targets venture-backed startups in the 1-to-50 employee window. These are companies scaling from $1M to $10M ARR, where founder context starts to fade but dedicated sales ops teams are still a luxury. Its sweet spot: teams that want to replace Salesforce + Gong + enrichment tools with a single, AI-native platform.

Pricing That Makes Sense

Lightfield offers a free plan for getting started. Paid plans start at $36/user/month (Startup tier) and include call intelligence, automated data enrichment, and up to 10,000 records. The Pro tier at $99/user/month adds advanced permissions, higher limits, and a dedicated customer success manager.

Why Lightfield Stands Out in a Crowded Market

Competitors like Salesforce and HubSpot are trapped by legacy architectures. They can add AI features but can’t escape the human-driven data entry model. Modern CRMs like Attio and Clay improve UX but still rely on structured data. Lightfield’s bet? Start with unstructured conversation data and derive structure from it. This approach is better suited for an AI-native world.

The Founder Story

CEO Keith Peiris and CPO Henri Liriani (both ex-Meta) built Tome to 25 million users before pivoting to Lightfield. They realized presentations are outputs—real value lies in customer intelligence. After a year in stealth, they launched a CRM that’s not just AI-powered but AI-native.

Ready to Transform Your Sales Workflow?

If your team is tired of fighting with CRMs, Lightfield is the solution you’ve been waiting for. It’s not just about storing data—it’s about using AI to make that data work for you. Try Lightfield for free and see how an AI-native CRM can revolutionize your sales process.

Frequently Asked Questions

What makes Lightfield an AI-native CRM?

Lightfield is built from the ground up to leverage AI, unlike traditional CRMs that add AI as an afterthought. It uses unstructured customer data to create actionable insights, automate workflows, and update itself in real time.

How does Lightfield handle customer data?

Lightfield stores the full text of every conversation, email, and meeting transcript. It uses natural language processing to make this data searchable and queryable, providing context-rich insights.

Is Lightfield suitable for enterprise teams?

Currently, Lightfield targets startups and small teams transitioning from founder-led sales. While it’s not yet positioned for large enterprises, its architecture is scalable and could evolve to meet enterprise needs.

What pricing plans does Lightfield offer?

Lightfield offers a free plan, a Startup tier at $36/user/month, and a Pro tier at $99/user/month. The Startup tier is ideal for early-stage companies replacing multiple tools with a single solution.

How does Lightfield compare to Salesforce?

Lightfield is fundamentally different. It eliminates the need for manual data entry, uses AI to automate workflows, and stores unstructured customer data. Salesforce, on the other hand, relies on structured fields and human-driven updates.