Introduction to InterPositive
Netflix has acquired an AI filmmaking startup called InterPositive, founded by actor Ben Affleck in 2022. The company has been operating in stealth mode until now. Affleck will remain as a senior advisor to Netflix, and the entire staff will be absorbed into the streaming platform.
Meanwhile, the terms of the acquisition haven’t been disclosed. However, Affleck’s vision for the company is clear: to create tools that generate AI models based on an existing production’s dailies. This allows filmmakers to use the model in the post-production process for tasks like mixing and coloring, relighting shots, and adding visual effects.
How InterPositive Works
For example, the company’s technology can be used to whip up a VFX shot in a show. Additionally, it has been used to make ads more intrusive. However, Affleck emphasizes that this tech is not about text-prompting or generating something from nothing.
Therefore, Netflix says the company will keep filmmakers at the center of the process. The company will offer access to InterPositive’s tech to creative partners but has no plans to sell it commercially. Furthermore, Affleck seems to have a nuanced understanding of modern AI tools, recognizing the importance of preserving human judgment in storytelling.
Conclusion and Future Plans
In conclusion, the acquisition of InterPositive by Netflix marks an exciting development in the use of AI in filmmaking. As Affleck said, it’s essential to protect the power of human creativity and the people behind it. Finally, we can expect to see more innovative applications of AI in filmmaking, with Netflix at the forefront.
