Norway’s Consumer Council Fights Enshittification: A Bold Report

Introduction

Norway’s Forbrukerrådet consumer council has launched a groundbreaking 100-page report titled “Breaking Free: Pathways to a Fair Technological Future.” This report, paired with a humorous four-minute video, tackles the pervasive issue of enshittification—a term coined by Cory Doctorow to describe the degradation of digital services into exploitative, profit-driven systems.

What is Enshittification?

Enshittification refers to how companies prioritize short-term gains over user experience, often through tactics like forced subscriptions, DRM restrictions, and algorithmic manipulation. The report highlights examples across social media, streaming, and even electric vehicles, showing how consumers lose control over their digital lives.

The Report’s Key Findings

1. Social Media and Streaming

• “Enter the Metaworse”: Examines how platforms like TikTok and Netflix prioritize engagement over user well-being.
• “Streaming Pile”: Critiques subscription models that lock users into endless payment cycles.

2. Generative AI and Ownership

The report warns that generative AI could accelerate enshittification by enabling even more invasive data collection and monopolistic practices. It calls for open-source solutions and decentralized systems to counter this trend.

Real-World Examples

The report dives into concrete cases, such as:

• Smart devices with DRM-locked printers.</
• Car manufacturers restricting software access in Norway’s EV-dominated market.
• Microsoft’s control over browser choice in Windows.

Policy Recommendations

Forbrukerrådet proposes actionable steps, including:

1. Strengthening the Digital Markets Act (DMA) enforcement.
2. Promoting open protocols and interoperability.
3. Encouraging consumer education on digital rights.

Conclusion and Call to Action

The report is a rallying cry for consumers and policymakers alike. By advocating for open-source solutions and fair competition, Norway’s Consumer Council aims to inspire global change. Read the full report to learn how you can help combat enshittification in your community.