About us
Hi — we’re WP Helper Tools. We started shipping freemium plugins and free browser tools because we were tired of WordPress advice that only works in a pitch deck. If a problem can be solved in the browser, we build the tool. If it needs automation, we ship a plugin. When the stakes are higher, we take on fixed-scope studio work.
Most days look like this: morning coffee with a Core Web Vitals report, a mid-day staging demo for a Melbourne founder, and an evening Slack note for a New Mexico nonprofit editor who just needs the donate button to stop jumping on mobile. We’re remote-first on purpose — it keeps the work calm and the scope honest.
Who we work with
People, not personas — the folks who actually open the tickets:
- Founders who need a plugin or Micro-SaaS MVP without a six-month retainer
- Agency leads in Melbourne who want WPCS-clean work they can white-label
- Nonprofit and small-business teams in New Mexico who need editors to feel safe in the CMS
- Product engineers who want AI/RAG wired to real WordPress APIs — not a demo that dies in staging
Melbourne, New Mexico & worldwide remote
Our main client base is Melbourne, Australia and New Mexico, USA. We also take worldwide projects — always remotely. Same standards everywhere: clear milestones, written scope, and no surprise retainers.
How the brand works
Every WordPress problem should have three paths:
- A free browser tool that solves it immediately
- A freemium plugin that automates it
- A scoped studio engagement when you need hands-off delivery
That ladder is intentional. Try us in public before you hire us in private — then keep the same craft on the paid build.
What it’s like to work with us
- We write proposals you can forward to finance without rewriting
- We say no when a feature would bloat the MVP ��� even if it means a smaller invoice
- You get staging URLs and demos, not a big reveal at the end
- Handoff includes notes a future hire can understand in a day
Engineering principles
- Plain CSS/Tailwind + Vanilla JS for utilities — no heavy client frameworks on tool pages
- WordPress Coding Standards, PHP_CodeSniffer, and mandatory sanitization/escaping
- Core Web Vitals first: aggressive LCP/INP/CLS budgets on every public page
- Transparent Free vs Pro pricing with no hidden renewal tricks